Influencer Marketing Still Works For Fashion, Just Ask Dior

Chiara Ferragni in a Dior Couture gown for Harper's Bazaar magazine.

Although the influencer space is changing, the bottom line is that they still affect the bottom line. Influencers have a pull that others don’t have and reach audiences that brands fail to. When it comes to some of the early adopters, the value added to brands is still strong. In the linked article below, the weight of these players is seen through Chiara Ferragni, author of one of the most popular style blogs to grace our feeds, The Blonde Salad. Her wedding – a great moment already for her personal life – was a moment to show the power of the right person wearing the right thing. Her choice of custom Dior gowns for herself and Alberta Ferretti eco-friendly gowns for her bridesmaids was stunning, but also lucrative for (at the very least) the House of Dior.

Although the article doesn’t specifically include the value behind choosing sustainable fashion for her wedding party, the sheer impact of who Chiara is, her reach and her influence will definitely leave a mark on people. Even if it’s a subconscious thought linking stunning dresses to sustainability. It’s the perfect example of how an influencer can subtly but powerfully incorporate valuable messaging for brands and the environment.

And so, without further ado, I point again to Fashionista (I promise, I really do read other sources) as they are always right on point with their topics. Read on to find out just how much money an influencer can really earn for a brand’s bottom line.

Title Photo: Harper’s Bazaar, 2018 

Chiara Ferragni, the influencer, surrounded by bridesmaids in Alberta Ferretti pink gowns.
David Bastianoni, E! News, 2018

 

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